(Design) Thinking No. 2. It starts with empathy! It’s a nearly unavoidable part of everyday life for most of us: identifying with other human beings. Some of us are better than others at doing, and it comes easily (perhaps too easily) to a few of us. Empathic relation is the discipline that’s at the core of design thinking... (May 20)
Here's a tip for people in the direct mail business: if you address it personally and ask to have the mail returned if necessary, I'm much more likely to buy your suits or socks or what have you.